About Us

Hedonist is a scent based self care brand on a mission to redefine Hedonism. We started in lockdown experimenting with different fragrances and learning how to make vegan candles, we then launched three scents online and continued to grow from there. Since launching we have been featured in British Vogue and we are stocked in different retailers across the country. 

We are proud to be a brand with a founder who is LGBTQ+ & Neurodiverse. Our brand is rooted in this and we think it is important to highlight it so you as customers feel part of our world and community.  

Serotonin candle

Purpose

The purpose of our brand has always been to redefine Hedonism and explore self care and the notion of being selfish in a good way. Taking time for yourself and having those selfish moments isn't a bad thing and we recognise that at Hedonist and so we wanted to create products that create rituals and enhance self care moments in your life. 

Practice Yoga Spray

Mission

Our mission is simple - Self Care Fuels Success.

Taking time, resting and recovery leads to success and we also believe that self care doesn't have to be passive, it can look differently to everyone, self care can be lighting your favourite candle and binging your favourite tv series or self care can taking an hour to yourself to go for a run or train at the gym.  Self care isn't a one size fits all and we love that. 

Sensitive Candle - Santal

Values

CLEAN - All of our products are hand made by us using ingredients that are carefully selected. Our product range is considered and intentional and we strive to always have transparency as a brand. 

EMOTIVE - We believe in the power of emotional response and this reflects in our products. From the names to the scent stories we want to help you reclaim emotions and create products that are able to enhance your mood. 

FUNCTIONAL - Our scents work as hard as you. Not only do they smell amazing they all have an added function. From helping with focus to allowing you to drift off into a peaceful state of relaxation all of our scent stories have intentional functions attached to them.